TYPOGRAPHY
AIM: Produce a range of characters and figures (a minimum of 15 characters, ideally the whole alphabet), showing an extensive, experimental and thorough process on paper.
BRIEF: Using a biographical booklet created by a peer, create an alphabet which is inspired by and corresponds to their interests. You are not producing a figurative ‘portrait’ of this person but
a sense of how they might consider the world about them
and their place in it. If they were a series of existing brands
or products. What do you think they would be? Are they aspirational, retrospective, introverted, eclectic, predictable, are they risk takers, is there a sense of optimism, playfulness? if they could be ‘boiled’ down to a lowest common denominator in visual terms what would that look like?
and their place in it. If they were a series of existing brands
or products. What do you think they would be? Are they aspirational, retrospective, introverted, eclectic, predictable, are they risk takers, is there a sense of optimism, playfulness? if they could be ‘boiled’ down to a lowest common denominator in visual terms what would that look like?
