BRAND EXPERIENCE
AIM: Choose a branding project to work on, and develop a comprehensive set of brand values, define an audience, create suitable naming and language, and produce a variety of brand communications and experiences.
BRIEF: NATURAL SKINCARE - This brand selects only the purest ingredients to make skincare products that are uncomplicated yet high quality. They want to ensure their packaging is similarly simple and sustainable. The brand is currently sold online but would like to explore new ways to engage with a wider audience for its products.
MY BRAND: Purity is a natural skincare brand that uses only locally grown and naturally sourced ingredients to create handmade products for men and women to use in their daily routine. The packaging is neutral with simplistic Art Deco designs and is fully biodegradable, reusable and/or recyclable in order to give back to the planet. We sell a minimal amount of products to keep purchasing quick and hassle free, we also provide the consumer with the option to have scented or unscented products depending on their preference.
